20Dec
Visitors to the upcoming Consumer Electronics Show (CES) in Las Vegas are in for a unique treat as BMW prepares to unveil its groundbreaking Panoramic iDrive display and operating concept from the Neue Klasse lineup. This innovative presentation promises a "magical" experience, highlighting BMW's commitment to cutting-edge technology and exceptional in-vehicle experience focusing on driver orientation, safety, and personalization.
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A New Era of Connectivity: The Latest BMW iDrive 9 Review
What Is The BMW Panoramic iDrive?
Photo Credit: BMW Group
The BMW Panoramic iDrive set to debut at CES 2025 features a curved, full-width display that stretches across nearly the entire dashboard. This creates an immersive and visually stunning in-vehicle experience. A large central touchscreen takes center stage, providing easy access to various infotainment and vehicle controls.
Information traditionally displayed on the instrument cluster is now projected onto a wide HUD located behind the steering wheel. This allows drivers to keep their eyes on the road while accessing important data. The traditional instrument cluster is removed, and all necessary information is integrated into the HUD and central touchscreen.
The system supports vehicle-to-vehicle and vehicle-to-home bi-directional charging, adding flexibility for owners. An LED strip bisects the dashboard, providing ambient lighting that enhances the overall aesthetic and user experience.
What’s So Great About It?
The design focuses on keeping the driver oriented and informed without distracting them from the road. By integrating critical information into the HUD, the system aims to improve driver safety. The system offers a high degree of personalization, allowing drivers to customize their in-vehicle experience.
The Panoramic iDrive will be featured in BMW's upcoming Neue Klasse vehicles, starting with the next-generation iX3, set to launch in late 2025. This new system represents a significant leap forward in automotive technology, setting new standards for in-vehicle experience.
What Is BMW's upcoming Neue Klasse vehicles?
Photo Credit: BMW Group
BMW's upcoming Neue Klasse vehicles represent a new era for the brand, focusing on digitalization, electrification, and circularity. The Neue Klasse vehicles will feature a completely new generation of electric drive technology, offering improved energy density, faster charging speeds, and longer ranges.
These vehicles will introduce a fresh design approach with modern proportions, long wheelbases, short overhangs, and a minimalist, user-friendly interior. The focus is on optimizing the driving experience with a clear and minimalist cockpit design, reducing the number of controls and enhancing user interaction.
BMW is committed to a circular economy, with new cells that emit significantly less CO2 during production and a focus on recyclability. The vehicles will offer a unique driving experience with state-of-the-art computers and harmonized software components for driving dynamics management.
What Are The Upcoming Neue Klasse Models?
Photo Credit: BMW Group
BMW Vision Neue Klasse
A new perspective on individual mobility, showcasing the future of BMW's design and technology.
BMW Vision Neue Klasse X
A pioneering Sports Activity Vehicle (SAV) that transfers the Neue Klasse philosophy to a new segment. Both models will go into production starting in 2025, marking a significant leap forward for BMW in terms of innovation and sustainability.
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The CES 2025 Star-Studded Press Conference
Photo Credit: BMW Group
The BMW CES 2025 press conference, scheduled for Tuesday, January 7th, will be hosted by iconic US-based comedian Tim Meadows. Starting at 8:30 a.m. PST, Meadows will set the stage at the BMW Pavilion in the Silver Lot, just outside the South Hall of the Las Vegas Convention Center.
Joining him will be Frank Weber, Chief Development Officer at BMW AG, Adrian van Hooydonk, Head of BMW Group Design, and Stephan Durach, Head of UI/UX Development. Together, they will present the next generation of BMW iDrive, offering attendees an exclusive look at the future of automotive technology.
Engaging Performances And Expert Insights
Photo Credit: BMW Group
Following the press conference, CES attendees can look forward to repeat performances by Meadows and additional presentations from BMW experts. These sessions will take place at the BMW Pavilion on January 7th at 2:00 p.m., 3:00 p.m., and 4:00 p.m.
On January 8th and 9th, showtimes will start at 10:00 a.m. and run hourly until 5:00 p.m. The final day, Friday, January 10th, will feature three shows at 10:00 a.m., 11:00 a.m., and 12:00 p.m.
Setting New Standards in In-Vehicle Experience
Photo Credit: BMW Group
BMW's Panoramic iDrive display and operating concept represents the next evolution of in-vehicle technology. By showcasing this technology at CES 2025, BMW aims to set new standards for driver orientation, safety, and personalization in their series production Neue Klasse vehicles.
This demonstration underscores BMW's dedication to providing an unparalleled driving experience through innovation and advanced engineering.
Join the BMW Experience at CES 2025
Attendees at CES 2025 are invited to the BMW Pavilion in the Silver Lot to witness this groundbreaking technology firsthand. With a blend of entertainment from Tim Meadows and insightful presentations from BMW's top experts, the event promises to be an unforgettable highlight of the show. For more information about BMW's participation in CES 2025 and their Panoramic iDrive display, visit the BMW Pavilion at the Silver Lot from January 7th to 10th.
Source: BMW
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