23Dec
At a recent roundtable with Minister Adolfo Urso at the Ministry of Enterprises and Made in Italy, Jean-Philippe Imparato, Stellantis Chief Operating Officer for the Enlarged Europe region, emphasized Stellantis' unwavering dedication to Italy. This commitment is reflected in the company's focus on revitalizing the Lancia brand, which is experiencing a renaissance through new models, rebranded showrooms, and a global expansion strategy.
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Imparato highlighted Lancia's renewed prominence within Stellantis, particularly with the announcement of the new Lancia Gamma's production at the Melfi plant beginning in 2026. This decision underscores the plant's exceptional production quality and strategic importance in Stellantis' shift towards electric mobility.
The Melfi plant's selection not only bolsters Lancia's Italian heritage but also illustrates Stellantis' investment in local economies to foster innovation and economic growth.
New Gamma: A Showcase of Italian Craftsmanship and Sustainability
Photo Credit: Cars&Horsepower imagines the 1976 Lancia Gamma in the modern era.
The upcoming Lancia Gamma, set to begin production in 2026 at the Stellantis plant in Melfi, Potenza, represents a blend of Italian design excellence, sustainability, and high performance. This flagship model, entirely developed and manufactured in Italy, will feature both hybrid and electric powertrains, built on the new STLA Medium multi-energy platform.
This platform's flexibility allows for the seamless integration of hybrid and electric engines, catering to various mobility needs and responding to current market trends. The electric powertrain option is a strategic response to the growing demand for sustainable vehicles, positioning the new Gamma to boost production volumes and enhance Lancia's global competitiveness.
The new model's design celebrates Lancia's timeless elegance while embodying a commitment to environmental responsibility and cutting-edge technology.
The Melfi Plant: A Beacon of Italian Manufacturing Prowess
The Melfi plant, a cornerstone of Italian automotive manufacturing since its opening in 1994, symbolizes the fusion of Italian craftsmanship with advanced production technologies. Recognized for its highly automated processes and focus on sustainability, Melfi is crucial to Stellantis' electrification strategy.
The plant's role in producing the new Gamma highlights its status as a center of excellence within the Stellantis network. Previously, the Melfi plant produced the second generation of the Lancia Ypsilon from 1995 to 2003. The return of Lancia to this facility with the new Gamma signifies a continuation of its legacy of innovation and quality.
A Roadmap for Lancia's Renaissance
Photo Credit: Cars&Horsepower imagines the modern Lancia Gamma.
Lancia's revival began in late 2023 with the unveiling of a new logo, the introduction of a refreshed corporate identity, and the launch of the Concept Lancia Pu+Ra HPE. These initiatives align with Stellantis' "Dare Forward" strategic plan, which includes a streamlined lineup of three new models, released biennially, and a robust international expansion.
The first new model, the Lancia Ypsilon, has been warmly received by both the public and the press. The Ypsilon's introduction marks the start of Lancia's new era, supported by 160 Casa Lancia showrooms across Italy. These exclusive showrooms, embodying the brand's new identity, have welcomed thousands of visitors who experienced the vehicles' capabilities through test drives.
Expanding International Presence
Lancia's internationalization is a pivotal component of its renaissance, with a planned network of 70 showrooms in major European cities. The initial markets include France, Spain, Belgium-Luxembourg, the Netherlands, and Germany by 2025.
These showrooms will feature Lancia's new corporate identity, grounded in the pillars of quality, electrification, sustainability, and an innovative sales model.
The New Lancia Ypsilon: A Triumph
Launched in Milan in February 2023, the new Lancia Ypsilon has quickly become a success story, embodying versatility, efficiency, and sustainability. Designed for modern, eco-conscious customers, the Ypsilon has garnered over 11,000 orders since its launch. Its popularity is further bolstered by roadshows and "Experience Days" across Italy, where the public can engage with the brand and its vehicles.
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Lancia's Return To Motorsports
Lancia's resurgence includes a return to motorsports in 2025 with the new Ypsilon Rally4 HF, paying homage to the brand's illustrious rally history. This motorsports revival will also see the reintroduction of the revered HF name, initially on the Ypsilon and later on the Gamma and the new Delta under the "HF Integrale" label.
Stellantis' strategic focus on Lancia's renaissance underscores its commitment to Italy's industrial and social fabric. The production of the new Gamma at the Melfi plant, along with the successful launch of the new Ypsilon and the brand's return to motorsports, signals a bright future for Lancia. With a blend of Italian craftsmanship, advanced technology, and a clear vision for sustainability, Lancia is poised to reclaim its place in the premium automotive market.
Source: Stellantis
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